Derisk the process of inovation

WHAT

The challenge of established companies is struggle to adopt disruptive innovations that initially seem unprofitable or risky.

WHY

Established companies prioritize sustaining their existing profitable products and meeting the demands of their current customers, leading them to overlook emerging disruptive innovations that initially have lower margins, smaller markets, or uncertain potential.

HOW

Common Solutions

Internal R&D Departments

Companies invest in dedicated research and development teams to explore new technologies and improve existing products.

Why it doesn’t work

Often, R&D efforts focus on incremental improvements rather than disruptive innovations, and bureaucracy can slow down innovation.

Intrapreneurship Programs

Encouraging employees to pursue innovative projects within the company.

Why it doesn’t work

Employees may lack resources, support, or incentives to take significant risks, and such programs can struggle to scale.

Digital Transformation Initiatives

Implementing new digital technologies and processes to stay competitive.

Why it doesn’t work

Digital initiatives often focus on operational efficiency rather than breakthrough innovation, and cultural resistance can slow adoption.

Mergers and acquisitions

Identifying and acquiring smaller firms with disruptive technologies, unique talent, or innovative business models that complement or enhance their existing capabilities.

Why it doesn’t work

This approach often fails due to cultural clashes, integration challenges, overvaluation, and a lack of strategic alignment with core business objectives.

Systemic punk solution

The key for success is balanced approach that integrates disruptive innovation efforts with core business of the corporate while fostering a culture of adaptability and experimentation. Systemic punkers have skin in the game - reward is based upon success of the startup.

Separate Innovation Units & utilize unfair advantage

A dedicated team focuses on improving core products and operations for short-term gains. A separate, agile team works on disruptive innovations with a startup-like approach, free from corporate bureaucracy. Utilize unfair advantage by access to corporate assets like distribution channels.

Why it works

It allows the company to sustain existing operations while incubating transformative ideas without internal resistance. Collaboration with corporation from the start will significantly increase probability success.

Agile and Lean Experimentation

Adopt a fail-fast, iterative approach inspired by startups (Lean Startup Methodology), allowing rapid prototyping, testing, and pivoting.

Why it works

Minimizes risk and investment while learning from early failures.

“Rule of three” team

The team contains 3roles: 1.business(sales /marketing /strategy) 2.development 3.product. Partnersips with experienced business consultants backed by McKinsey, BCG; startup founders; experienced development team; collaboration with universities.

Why it works

It utilizes 20% of key roles responsible for 80% of success. It results in minimal costs, while the right combination of talent has the potential for exponential benefits to disrupt corporations when done correctly.

< 5weeks

Hypothesis validation

< 6months

Build MVP prototype

< 6months

Product development

< 2years

Scale and integration

Contact us

info@ambiso.sk

Alzbetina 26

04001 Kosice

Slovak Republic